Tuesday 15 January 2013

BA5 Contextual Studies: Platform and Distribution: Kickstarter

The last twenty years has seen many developments in the Game Industry...

Here's the first of two advances that have changed the way Games are developed and marketed.

Kickstarter launched in April 2009. In it's own words it is "a funding platform for creative projects". 

Category Successfully Funded Projects Less than
$1,000 Raised
$
1,000 to
$9,999 Raised
$
10,000 to
$19,999 Raised
$
20,000 to
$99,999 Raised
$
100
K
to
$999,999 Raised
$
1
M

Raised
All 35,006 4,094 23,472 4,281 2,745 394 20
Theater 2,507 356 1,913 174 62 2 0
Technology 541 33 217 70 152 65 4
Publishing 2,835 468 1,903 300 155 9 0
Photography 973 150 670 112 41 0 0
Music 10,088 1,058 7,587 1,056 374 12 1
Games 1,284 85 556 243 294 94 12
Food 1,073 57 589 268 153 6 0
Film & Video 8,665 844 5,426 1,341 981 73 0
Fashion 665 79 431 93 54 8 0
Design 1,138 92 428 206 301 109 2
Dance 774 68 660 36 10 0 0
Comics 927 141 586 116 71 12 1
Art 3,536 663 2,506 266 97 4 0
 
Last Updated: Tuesday 4:15am EST January 15 2013

 (source http://www.kickstarter.com/help/stats)


With recent recognition from mainstream and online media, Kickstarter has become an important source of "Crowd Funding" and investment for Game development Projects worldwide. 

Kickstarter enables Stakeholders to become directly involved in fundraising for Projects that might otherwise struggle to find the major investment required to research and develop new technologies and bring them to a commercially viable stage.

It has also become an important tool for Marketing and advertising as well as providing a bridge between consumers and business. Higher stages of Investment will often offer the ability to directly develop and influence aspects of the final commercial product.  

Here are just a few Projects that have been successful at finding direct Investment through Kickstarter. You can find many more at: http://www.kickstarter.com/discover/categories/games/most-funded#p1



 

 









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